This is a pet cooling mat from the Hi Tech brand, designed to keep a pet feeling cooler. The mat is a size medium (MD) and measures 50 cm x 65 cm (19.5" x 25.6"). 
 
Features:
 
Reusable: Both sides of the mat are useable.
 
Hygiene: It is described as having antiseptic and deodorizing properties.
 
Safety: The packaging indicates it is "safe in use," non-toxic, and non-allergic.